Not an ordinary fashion show took place on April 27th, 2017 in D Beirut: Lebanese Designer Garen Demirdjian showcased his very first Couture Collection in an usual set up, an avant-garde experience.
The podium was divided into two connected rooms: a cold dark one illuminated by candles that were perfectly framing it and where models posed in a live window display.
Facing this first room was Garen’s showroom with a leveled podium where the models exited one by one and walked around the space to reach the catwalk and expose vibrantly the dresses.
” This departure from the classical norm is also evident in the collection itself which exposes his inspiration. Garen Demirdjian is synonymous with creations that tell a story. The inspiration comes from the 18th century’s historical allure in addition to the grand cathedrals of the past and imaginary future worlds. ” Garen Demirdjian press release.
THE SECOND ROOM:
“The artistic expression and dramatic anticipation reached new heights in the collection which features long dresses that showcase Garen Demirdjian’s unique yet timeless aesthetic. The bold, architectural, modern, wild, elegant and dramatic outfits have a powerful romantic flair. Marvellous pastel shades and elegant black dominate. The embroidery, distinct designs, eye-catching cuts, diverse fabrics and mesmerizing colours make each creation ideal for any special occasion. The collection merges traces of the past with an edgy future vision. Contrast, hardness, softness, mysterious allure and the reinvention of fabric come together to create designs with soul.
Garen Demirdjian revealed that: “I don’t have a favourite piece in this couture collection. The way a woman wears the dress is key and has the power to transform the impression it makes.” For a designer who values individualism, this launch event which celebrates individualism is a perfect fit.” Garen Demirdjian Press Release 2017